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Carling Cup Final using Tweet-o-Meter

Part of our remit for e-Science here at CASA and du is to use our research in new and innovative ways to get it out into the field. Indeed thats what the blog is all about, sharing our work and the science/techniques behind it. As such this weekend Carling Carling is positioning this weekend's Carling Cup Final as the "first digital cup final" and is asking fans to take part in the biggest-ever live Twitter commentary during the game using our Tweet-o-Meter.

The Molson Coors lager brand is aiming to get fans talking about the game, which sees Aston Villa take on Manchester United, on the social networking site by using the hash tag #CCF10 and submitting their comments to @thecarlingcup.

The sponsor will track the levels of activity across the social media platform as well as the topics supporters are discussing around the game via a new Tweet-o-Meter, which the brewer has created in partnership with us here at the Centre for Advanced Spatial Analysis, part of the University College London.

Carling brand director, Martin Coyle, says: “Our ambition is always to give fans a bigger voice and get them involved with the competition every step of the way - the great thing about digital activity is that it gives everyone the opportunity to have their say in what should be a superb occasion.

“With all the activity we’ve got lined up on Sunday we genuinely believe that this is the first ever digital cup final. It should be a cracking game and if our activity can add a little more to the overall experience then it’ll be a great way to celebrate 50 years of the competition.”

Your be able to view the results via our customised Tweet-o-Meter over the weekend on Sky Sports and online, we will put a link up as soon as its ready.

In the meantime our city Tweet-o-Meter continues to 'mine' the cities for social trends...

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