The machinima showcases various concepts, real world implementations and original designs. Avatrian used a virtual world platform in order to implement thier ideas in a manner wherein it can be communicated effectively with 3D content designed and built as needed.
We like it, indeed we presented something similar to Cross Rail in London 5 or so years ago. We may of been a bit ahead of our time on that one as im not sure the guys in suits were ready for a mix of 'Trainz' and virtual worlds. Machinima is starting to knock on the doors of more traditional 3D visualisations.