Connected to Everything: Else Mobile (The Time Has Come)

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Overlaying data driven graphics is a neat yet relatively quick and effective way communicate a sense of connectivity - as the clip below demonstrates. The advert was created for Else Mobile Phones as half viral campaign, half official website content and commissioned by The Visionaire Group in LA. 'The Time Has Come' acts as an intro for the new mobile device. The entire campaign was shot on location in downtown LA and California:

Else Mobile (The Time Has Come) from Rob Chiu on Vimeo.

We are becoming increasing connected - soon there will be a way to connect every object to the internet and every object to everything else. More on that in the coming months, we would like to say more but sadly we are not allowed to, simply watch this space, work is going on in our lab as we type...