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Zaha Hadid - Hoxton Square Visualisation

Zaha Hadid has been granted planning permission on her 900m² project at Hoxton Square in London. Flanked each side by listed buildings the development stands to make a bold addition to the square.

The movie below, posted by RoveTv to YouTube gives a visual insight into the building:

Providing an overview of the project as well as a internal tour the render is a good example of simple understated visualisation.


  1. Nice visualization. But reminds me the of the school of architcure that considers themselves more scupltors of large 3D art, than creators of functional space.

  2. Its a valid comment.. i have lost count of the number of times i have seen an architects vision that is never going to be be practical or functional in the real world.

    Now thats not a bad thing.. artistic impression is important.

    It does make me wonder however why where there is all this talent in architecture the majority of homes/buildings are drab and unimaginative.

    Only a very few buildings are notable. I dont think they should be placed next to listed buildings - as in the Zaha case, but thats just my view on that one case in point.

  3. Anonymous3:33 PM

    Again will it work as a functional space, i have never been to a Zaha building, the topography of her spaces are visually appealing but whether she is truely understanding the function of a space through means of 3d visualisations is also important to understand.