When viewing panoramas it is easy to lose focus on the subject matter and look all around the scene - after all that's why panoramas are created and placed online. If the subject matter needs to be displayed in context but focused upon then one possibility is to use colour graduation to draw in the eye of the user.
As an example we have created a black and white panorama and added a colour layer to focus the eye on the building - in this case the White Horse Building in Little Britain, London. I'm not sure if it works, but an interesting concept... (?)
View the Quicktime panorama of Little Britain, London (3.2mb).
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