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2007-05-28

Digital Marketing - North An Khanh "Star World" New Urban Area Vietnam



The Northern An Khanh New Town Development Project in Vietnam is the starting point of a new city. Development started in December 2006 and is scheduled for completion in June 2020 aiming to achieve a balance between Housing, Culture, Industry and Ecology.

Our interest lays in the promotional video, running at over 8 minutes it features some impressive animation, as it typical of high-spend projects requiring the best in architectural animation:



The city animation is stunning, so much so our suitcase was half packed before the animation finished. Digital animations of cities can be an effective marketing tool if used properly. Although a totally unfair comparison it put us in mind of the 'Birmingham City of the Future' movie on YouTube:



The film was made by Birmingham medical students for the Comedy Revue 2006, uploaded to YouTube by Matthew Doyle.

Find out more about the Northern An Khanh New Town Development Project.

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